Consumers and the reality of the food industry. Something for the weekend…the next batch of Food Futurists podcasts – Series 2. Hear from @MikeLee of @AlphaFoods on #futurefoodtrends, @EthyLevy, Founder of @BridgeHub on how to take #foodinnovation global and @MattKovac on controlling some of the more outlandish claims around #foodfraud, #functionalfoods and dietary #healthclaims.
Farmers are a pretty canny lot and constantly innovating. But whilst we have seen major changes to the agriculture system driven by mechanisation and computers in the past, we are facing a time of unprecedented change.
Which food fraud verification technology will come out on top?
it’s not what we paid for